DeNooyer Ford, a Ford arm of the DeNooyer Automotive Group including DeNooyer Chevrolet, DeNooyer Ford, Metro Toyota, and DeNooyer Jaguar, is excited to announce the beginning of construction on a project that will cement our investment in the Vicksburg community and greater areas. Construction is expected to begin no later than October 1st, 2020 with an anticipated completion date in late May 2021.


Todd DeNooyer, DeNooyer Ford Dealer Principal, and his Business Partner, Bill DeNooyer, noted that they have been monitoring the continued investment into Portage Road, realizing that it is a major US-131 bypass and with large projects in the area like The Vicksburg Mill Project, new Stryker facility, new FedEx facility and the access to South Portage that it makes this location make sense for continued development.


"This is our commitment to this community and our market. We are excited to upgrade this facility because we appreciate our position in the area and in being the Ford dealer for Vicksburg, South Portage, Schoolcraft and Three Rivers." said Todd DeNooyer.


The goals of this project will be to improve customer experience by providing a more traditional write-up experience and create an enhanced customer lounge for the customer to enjoy while their vehicle is being serviced. To do this project will include moving and replacing the septic system, adding driving lanes and additional parking, enclosing the customer service write-up area, upgrading technician areas including adding heat and air conditioning, and creating enhanced security measures for customer vehicle areas. The magnitude of the project is largely visual with an updated front building facade that is expected of top-performing Ford dealerships.


"Pulling into the shop where the tech is working is a thing of the past and customers appreciate a quieter, more fluid customer experience." DeNooyer stated.


Providing construction management services is Kalleward Group and design has been completed by Eckert Wordell. The project is encapsulated in an approximate 12,000 square foot area with 8,000 square feet being a building addition and the other 4,000 square feet being a renovation of existing areas, including the showroom with a $2,500,000 total investment.


The DeNooyer Automotive Mission is "To earn trust, inspire loyalty and build lasting relationships" and with this investment into our facility we believe that this is just another way we are making good on that mission and showcasing our commitment to the surrounding communities. It should also show why we are miles ahead in trying to deliver a better vehicle ownership experience in the Greater Kalamazoo area.


Members of the community and press are invited to a Groundbreaking Ceremony on Wednesday, September 23th at 11am.

Press Contact: 
Erin Sparks
269-372-8454 - office
269-370-5745 - cell

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